Mini-MBA Resources 2 - Preview

This document is similar to the document from Workshop 1. It will help you to carry out a more in depth analysis on your own products / services or those of your customers or clients.

This short document should only take 5 -10 minutes to complete and will help you to focus on the key issues impacting on the relevant industry. It may be useful to complete this 5 - 10 minutes before a customer / client meeting so that you can consider the key commercial issues they face.

Each module in the Mini-MBA course has been developed as a result of several years’ work. A large proportion of this time consisted of filtering through the wealth of strategy and management books and articles that are available. The following reading list contains reference details of the key books and articles that should be read to further enhance your knowledge regarding those issues covered in Module 1. This will be regularly updated as new materials become available

Whilst you may complete the worksheets on your own, we recommend that you complete these with your colleagues. This document provides an overview of the course structure and it can be useful to provide this to a number of course participants to help them schedule group workshops.